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Not all impressions are created equal. Measure how your audience reacts to media in real time with Mediaprobe.

Go beyond legacy measurement

Mediaprobe Next Gen Media Measurement

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*US TV shows monitored over the last week. Mediaprobe Norm is the avg. EIS for prime-time US TV shows.

We are measuring the most relevant shows of the week, and this is how they perform.
Is your content not featured? Interested in past shows?

Power of audio IP

Mediaprobe EIS is the only engagement metric for audio that is truly comparable across media. Demonstrate the power of your audio IP and its unmatched opportunity for advertisers to connect with your listeners on a deeper emotional level.

Peak EIS moments in sports properties

Peaks represent moments of high emotional impact that produce long-lasting effects on the audience — ones with which brands want to be associated. Identify the most impactful sports TV properties, and get insights to help you plan your upcoming media spend.

Power of audio IP

Mediaprobe EIS is the only engagement metric for audio that is truly comparable across media. Demonstrate the power of your audio IP and its unmatched opportunity for advertisers to connect with your listeners on a deeper emotional level.

Peak EIS moments in sports properties

Peaks represent moments of high emotional impact that produce long-lasting effects on the audience — ones with which brands want to be associated. Identify the most impactful sports TV properties, and get insights to help you plan your upcoming media spend.

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See how your audience truly engages with your ads, and learn how context affects your ad performance.

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Measure and optimize audiences’ emotional reactions to sponsorship campaigns.

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Measure audiences’ second-by-second emotional engagement, and gather actionable insights to optimize content.

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Drive innovative projects with new solutions.

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What fuels our solutions:
Emotional Impact Score (EIS)

What fuels our solutions: Emotional Impact Score (EIS)

Mediaprobe’s EIS is a cross-media, truly comparable score that tracks second-by-second audience emotion to media, providing essential information on whether audiences are attentive and engaged with content. EIS measures media at scale, so you can make informed creative and targeting decisions to gain viewers and increase revenue.

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Mediaprobe is recognized as an innovator and game-changer in the insights and media analytics space.

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